We started INTSEO Media because too much link building sold to B2B companies was recycled ecommerce tactics with the nouns swapped out. It did not work, and half the time it quietly hurt the sites it touched. We had run campaigns in-house for software companies, watched plenty of them underperform, and learned the hard way why B2B is its own discipline.
Here is what we kept running into. Nobody wants to link to a procurement platform. The people who evaluate and buy B2B software are not the people who publish content and hand out links. Sales cycles run for months, which makes attribution genuinely messy. And executives almost always want links pointing at the pricing page, which almost never works. Most agencies solved these problems by buying cheap links on irrelevant marketing blogs and hoping the client did not look too closely.
We took the opposite approach. We treat relevance as the first filter, build assets worth citing rather than begging for links, and route earned authority to commercial pages through internal linking instead of forcing exact-match anchors onto a pricing page. It is slower. It also holds up when Google tightens its spam policies, which it keeps doing.
We are deliberately small. That means the people who scope your campaign are the people who run it, and you are not handed off to a junior account manager after the sales call. It also means we are selective about who we work with. If link building is not the right lever for your situation yet, we will tell you on the first call rather than sell you a retainer that will not move anything.
We work across SaaS, fintech, cybersecurity, HR tech, logistics, developer tools, and professional services, with companies from seed stage through established enterprise SEO teams that just need reliable, vetted link supply. What our clients share is not a vertical. It is a category where organic search drives real pipeline and the competition for it is stiff.
Everything we publish, including the writing in our blog, reflects how we actually operate. We take positions. We name the tactics we think are overrated. And we are honest about the awkward realities of B2B link building, because pretending they do not exist is how clients end up disappointed six months in.