Field notes

Writing on B2B link building, from people who run the campaigns

No recycled listicles. These are the frameworks, judgment calls, and uncomfortable truths we work with every day, written for marketers and SEO leads who want the real version. Every article is free of pitches and free of pricing.

Latest · Strategy

Link Building for Early-Stage Startups vs Established B2B Brands

A seed-stage startup and a Series C company should run completely different link strategies. Copying the playbook of a bigger competitor is how startups waste their first year of SEO.

INTSEO Media B2B TeamJun 24, 20269 min read

Technical

How to Audit and Clean Up a Messy B2B Backlink Profile

Inherited a backlink profile full of junk from an old agency? Do not panic-disavow. Here is how to audit it properly and decide what actually needs fixing.

Jun 13, 20269 min read

Strategy

Comparison and Alternatives Pages: The Most Underlinked Assets in B2B SEO

The pages closest to a purchase decision get the least link love. That mismatch is one of the biggest opportunities in B2B SEO, if you know how to work around it.

Jun 2, 20268 min read

Measurement

Attributing Link Building to Pipeline in Long Sales Cycles

Nobody buys enterprise software because of a backlink. So how do you prove link building works when the sales cycle is six months long? Honestly, and with the right leading indicators.

May 21, 20269 min read

Guest Posting

How to Vet a B2B Guest Post Site Before You Pay for It

Most guest post sites offered to B2B companies are junk with a nice domain rating. Here is the exact checklist we run before we let a client pay for a placement.

May 7, 20269 min read

Technical

Competitor Backlink Gap Analysis: A Step-by-Step Walkthrough

A gap analysis tells you exactly which sites link to your competitors but not to you. Done right, it becomes the target list for a whole campaign. Done wrong, it is a spreadsheet nobody uses.

Apr 16, 20269 min read

Digital PR

How to Run an Original Research Study That Earns Links

Original research is the most reliable way to earn links journalists actually want to give. Most studies fail before the outreach starts. Here is how to run one that works.

Apr 2, 202610 min read

Technical

Anchor Text Distribution for B2B Sites: A Practical Framework

Over-optimized anchors are one of the clearest signals of a bought link profile. Here is a distribution that reads as natural for a B2B site, with rough ranges you can actually use.

Mar 21, 20268 min read

Strategy

How to Build Links to Bottom-of-Funnel Pages Without Getting Ignored

Comparison pages and use case pages are where B2B revenue happens, and nobody links to them. This is how to get authority to those pages without resorting to junk.

Mar 5, 20269 min read

Strategy

Digital PR vs Guest Posting for B2B: When Each One Makes Sense

These two tactics get pitched as rivals. They are not. One buys control, the other buys links you could never place yourself. Here is how to decide which your campaign needs.

Feb 19, 20268 min read

SaaS

Why B2B SaaS Sites Struggle to Earn Links (and What Works Instead)

SaaS teams do everything the blog posts told them to and still cannot earn links. The problem is structural, not tactical. Here is what is really going on and how to route around it.

Feb 3, 20269 min read

Fundamentals

How B2B Link Building Actually Works in 2026

The mechanics of B2B link building have not changed much, but what actually works has narrowed. Here is what earns links to software and B2B sites now, and what quietly stopped working.

Jan 14, 20268 min read

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